Sears Holdings names senior vp - Kenmore, Craftsman and DieHard

HOFFMAN ESTATES, Ill. Sears Holdings announced that Guenther Trieb will join Sears Holdings as senior vp and president of Kenmore, Craftsman and DieHard and will be responsible for overseeing and working to grow the value of the company's major brands.

Trieb most recently served as vp for Proctor & Gamble's Western European feminine care global business unit.

"The addition of Guenther to our team moves us another important step forward in the transformation of our businesses," said Bruce Johnson, interim ceo and president of Sears Holdings. "He brings a winning attitude to our company and has demonstrated a commitment to enhancing relationships with customers, profitable sales growth and navigating through organizational change."