Sears Holdings launches ShopYourWay

HOFFMAN ESTATES, Ill. Sears Holdings announced that it has combined its multi-channel services under the ShopYourWay banner.

ShopYourWay allows shoppers to access an assortment of brands, products and services of any store online or offline through Sears.com and Kmart.com, Sears2go, Web to Store, Store to Web, 1-800-4-MY-HOME and in-store visits. Its expanded selection of jewelry, apparel, electronics, tool, shoes and power lawn & garden equipment are now always available on Sears.com or Kmart.com.

"ShopYourWay revolves around the lives of our customers," said Richard Gerstein, Sears Holdings SVP marketing. "By letting their schedules determine the way they shop, our customers can take advantage of making purchases in-store, online, over the phone and with mobile capabilities. ShopYourWay empowers our customers to manage their lives by providing them with unique services, expanded selections and the best prices."