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Sears Holdings extends marketing agreement with Acxiom

5/4/2009

LITTLE ROCK, Ark. Acxiom announced the renewal of a three-year marketing services agreement with Sears Holdings.

“Sears Holdings has a long-standing relationship with Acxiom, and we rely on them to help us build and maintain lasting relationships with our customers,” said Kurt Kendall, VP Sears Holdings. “They help us better understand our customers, which allows us to take a large step forward in meeting that goal of maintaining those relationships.”

 

The Acxiom relationship with Sears Holdings, and before as Sears Roebuck and Co., spans several decades, including the business Sears conducted with May & Speh, which Acxiom acquired in 1998.

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