Sears Gets New Exclusive Apparel Brand

Hoffman Estates, Ill., Sears, Roebuck and Co. will become the exclusive retailer of Parallel, a fashion brand for women aged 18 to 35. The brand is a product of BCBG Max Azaria Group.

Sears will add Parallel to its existing roster of exclusive apparel brands, which include Apostrophe, First Issue, Covington and Lands’ End.