Sears gets in the game with Panasonic

HOFFMAN ESTATES, Ill. Sears and Panasonic have teamed up for a mobile marketing tour called the "Sears Ultimate Football Experience" that is designed to showcase the latest in high-definition home entertainment and gaming systems while making pre-game stops at professional and collegiate football stadiums, the company reported.

The eight-week Ultimate Football Experience includes two custom-built, expandable tractor trailers that will travel the country throughout football season. The tour kicked off Sept. 10 in Pittsburgh, Pa. and continues to top-billed rivalry football games until Nov. 1 in Dallas, Texas. Fans can visit the two trailers to check out Panasonic products, such as HDTV's, and participate in games to win Panasonic prizes. 

“Whether in-store, online or at the stadium, Sears wants our shoppers to know that we are equipped to provide the ultimate customer experience,” said Karen Austin, president of Sears Holdings home electronics. “Sears’ Ultimate Football Experience is yet another example or our commitment to making new technology and the hottest brands not only accessible to our customers, but also affordable. To demonstrate this we will supply fans with discount cards good for any Sears home electronics purchase to extend savings on our already unbeatable low prices.