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Sears Canada keeps shoppers out of U.S


TORONTO Sears Canada this weekend made a strong effort to keep shoppers north of the border. The company announced Thursday that was launching a "Stronger Dollar - Lower Prices" promotion for Canadians during the U.S. Thanksgiving weekend.

"[Thanksgiving] weekend is an enormous kick-start to the holiday shopping season at Sears Canada," said Dene Rogers, president and ceo of Sears Canada. "Sears Days is always immensely popular with our customers, and this year's Sears Days demonstrates to Canadians that Sears Canada is lowering prices so they do not have to go to the U.S. for big-spend items such as electronics. We believe that Canadians would rather shop at home which helps the Canadian economy and makes Canada stronger."     

Sears also announced the opening of a specialized Border Outlet store, located in the Windsor Crossing Premier Outlets, in Windsor, Ontario. This store will sell national brand apparel and accessories including names such as Nike, Nine West and Columbia. There will also be a selection of major appliances and home electronics priced to compete with retail prices in the U.S. "Sears is serious about offering a better option than shopping in the U.S.," continued Rogers, "and this new outlet store located near the U.S. border in Windsor is another way we are responding to Canadians and working to meet their expectations because of the higher value of the Canadian dollar."

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