Sears Adds Largest Lands’ End Store-Within-A-Store

Hoffman Estates, Ill. Sears Holdings Corp.’s Cherry Creek North store in Denver is the newest location to add a Lands’ End specialty store—it’s the largest in the United States, according to the Denver Business Journal. The store-within-a-store concept occupies the entire first floor of the 1950s vintage store. The concept dedicates 22,000 sq. ft. to Lands’ End-branded merchandise.

The in-store Lands’ End shop debuted last month.

A Sears store in White Plains, N.Y., which was the first to switch to the new model, allocated 10,000 sq. ft. of its retail department to Lands’ End about a year ago.

Sears operates 926 stores nationwide, 200 of which have incorporated the Lands’ End store-within-a-store concept.