Sears adds digital service

HOFFMAN ESTATES, Ill. Sears and Kmart have announced plans to launch Alphaline Entertainment powered by RoxioNow, a new digital service for customers seeking even faster access to the latest in home entertainment experiences. Through a multi-year agreement with Sonic Solutions, the Alphaline Entertainment platform will offer Sears and Kmart customers on-demand entertainment via a range of internet-connected devices including HDTVs, Blu-ray Disc players, computers and handheld technologies.

"With so many movies and endless amounts of TV content available, Alphaline Entertainment ensures our customers will have the ability to obtain the latest, high-quality entertainment virtually anywhere, anytime," said Karen Austin, president of home electronics for Sears Holdings. "This platform will enable Sears and Kmart to further enhance the services we offer our customers with the added ability to provide exciting digital video entertainment."

The Alphaline Entertainment platform will also provide customers with the ability to share content among all consumer electronic devices that have a broadband connection.

Sears and Kmart will work with Sonic Solutions to embed the Alphaline Entertainment services on a variety of devices from many manufacturers, letting customers enjoy content while at home or on their mobile devices. RoxioNow will provide the content delivery infrastructure, software, and technologies to power the offering, which will appear on consumer electronics devices sold through Sears and Kmart.