'Scary' accessories line to debut at Wal-Mart

NEW YORK Pretty Freekin Scary, a new line of accessories from American Greetings will debut in 2,419 Wal-Mart stores, beginning October 1st, and will remain in stores through Halloween.

"Wal-Mart is the world's largest retailer. That said, we are thrilled to launch a brand new Pretty Freekin Scary product line there, all the while extending the overarching American Greetings presence at Wal-Mart," said Tamra Knepfer, senior vp of consumer products for American Greetings Properties. "With its eerie themes and undead characters, the Pretty Freekin Scary merchandise should be a natural choice for all Halloween shoppers looking for a special trick-or-treat."

The Pretty Freekin Scary accessories line will consist of more than a dozen items and will be displayed on Wal-Mart endcaps. Items include bracelets, dolls, paper lanterns and cell phone cases. Wal-Mart will also be offering a Pretty Freekin Scary greeting cards line at participating stores. All designs were created in-house and are being produced by American Greetings Global Sourcing.