Scala named chief marketer at Waterford Wedgwood

NEW YORK Wedgwood has named Lou Scala to the position of president of Wedgwood and Rosenthal and chief marketing officer for all Waterford Wedgwood Brands.

In this dual position, Scala will be responsible for the creation and implementation of Waterford Wedgwood strategic marketing direction. Further, he will be responsible for new product ideas, monitoring consumer trends and identifying new business opportunities including new market segments and designer collaborations. He will also be responsible for all activities of Wedgwood and Rosenthal USA.

Prior to joining Wedgwood, Scala was at Lenox where he had been the group chief marketing and brand officer and president of the wholesale division

Tricia Foley, immediate past present of Wedgwood, will continue on in a consulting capacity for the brand.