Samsung appoints top marketing officer

RIDGEFIELD PARK, N.J. Samsung Electronics America has named Steven Cook as its new senior vp and chief strategic officer for its North American headquarters.

Cook has a 26-year career in strategic brand retail marketing and most recently served as vp of worldwide strategic planning and business development for Coca Cola. Prior to that, Cook worked for Proctor & Gamble.

“Steven has extensive skills in brand differentiation, which have been honed in equally competitive industries where brand differentiation is critical,” said Samsung Electronics America president D.J. Oh.

 In a statement, Cook said he looks forward to helping Samsung build on its reputation as a brand that “delivers on its promise of the best consumer electronics experience.”