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Samsonite taps M19 to deliver omnichannel platform


TORONTO -- MI9 announced that Samsonite Company Stores, the North American retail and ecommerce division of Samsonite, has selected MI9 to provide its omnichannel retail platform.

“We selected MI9 Merchant because we felt it offered a ‘best in class’ package connecting all retail merchandising and marketing elements into one integrated omnichannel solution,” said Mike Zucker, Samsonite Company Stores VP of merchandising and marketing. “We went into the market looking for a technology partner to provide us with one operational data model for merchandising, forecasting and CRM, but that would also continue to provide the innovative technical infrastructure going forward to help us further grow our leadership position in the market. It was also important that this company had the capacity to tailor mission-critical applications to the way we do business.”

MI9 Merchant is a complete merchandise management and omnichannel solution leveraging full data warehouse and BI analytics (MI9 Business Intelligence). Data and information from these solutions is made available to users and systems companywide through MI9 Retail Hub, a data delivery system that provides real-time data on demand.

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