Sally Beauty card data may have been exposed

Denton, Texas – Fewer than 25,000 customer credit card numbers may have been exposed in a recent security breach at Sally Beauty Holdings Inc. The retailer said in a statement that an investigation by Verizon indicates credit card data may have been taken by hackers.



“We take this criminal activity very seriously,” said Sally Beauty. “We continue to work diligently with Verizon on this investigation and are taking necessary actions and precautions to mitigate and remediate the issues caused by this security incident. In addition, we are working with the United States Secret Service on their preliminary investigation into the matter.”



Sally Beauty initially reported a “recent breach” on March 5, 2014, and at that time said it did not believe there was any loss of consumer or credit card data. However, Sally Beauty also said at that time it would continue to investigate and actively monitor the situation. The retailer said it will not speculate on the scope or nature of this incident until a comprehensive forensic investigation is complete, and will notify affected customers and continue updating the public on the progress of the investigation.