Safeway launches new electronic coupon program

New York City AOL’s Shortcuts.com, a free, paperless electronic coupon service that links coupons directly to participating grocery store savings cards, announced shoppers can now use this free service at all Safeway-owned stores nationwide.

“Shoppers are spending more and more time online and we see electronic coupons loaded to their shopper card as a way to better serve our customers,” said Michelle Marian, VP interactive marketing, Safeway. “As Safeway launches the new couponLink program, we’re excited to partner with Shortcuts.com to offer our customers a unique way to save at our stores and online. Also, our customers who shop online at Safeway.com can use the digital coupons, which is a new and exciting option for them.”

Safeway has 1,554 stores in 22 states and the District of Columbia under local brands such as Safeway, Carrs, Dominick’s, Genuardi’s, Pavilions, Randalls, Tom Thumb and Vons.