Safeway launches mom-influenced baby line

PLEASANTON, Calif. Safeway has launched a new line of baby products called "mom to mom." According to the company, the line was developed with the guidance of real mothers and features more than 80 items including diapers, baby wipes, toiletries, lotions and even infant formula.

The mom to mom line will be available exclusively at Safeway's family of stores starting May 11.

"The mom to mom line reflects the truth of the adage "Mother Knows Best," said James White, senior vp of consumer brands. "On Mother's Day, we are introducing great products that not only meet the needs of moms and their babies, but exceed them."