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Safeway debuts newest 'green' store


PLEASANTON, Calif. Safeway announced that it is celebrating Earth Day by previewing its newest “green” store design, deploying community clean-up teams that use the grocer’s environmentally safe line of cleaning products and distributing reusable grocery bags to decrease waste in landfills.

“We are proud of the reputation we have developed for sustainability,” said Larree Renda, Safeway EVP and chief strategist. “Earth Day gives us an opportunity to demonstrate the progress we are making and preview the direction we are taking on a range of fronts, including store design and earth-friendly products, along with our already strong history of supporting communities.”

“Our new Santa Cruz store is the gold standard for sustainable supermarket design for Safeway and the entire supermarket industry,” said Renda.

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