Safeway Appoints Chief Marketing Officer

Pleasanton, Calif. Safeway Inc. named Diane M. Dietz as its new executive VP and chief marketing officer. In this role, Dietz will be responsible for all of the company’s marketing, merchandising, manufacturing and distribution and she will report to Safeway chairman, president and CEO Steven A. Burd.

Prior to joining the supermarket chain, Dietz spent 19 years with Proctor & Gamble where she had full responsibility for one of that company’s largest business units.