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Rue21 retools POS with Epicor for seamless customer experience


Warrendale, Pa. - Specialty apparel retailer Rue21 is upgrading to the latest version of the Epicor Retail Store POS solution. Leveraging Epicor Retail Store, Rue21 will unify the customer experience across e-commerce and brick and mortar locations for simplified, streamlined operations, including returns management, and also support planned growth to 1,700 stores.

“Shoppers will soon experience a new level of service from Rue21,” said Dirk Armstrong, senior VP of store operations, rue21. “Epicor Retail Store gives us the foundation to create a seamless customer experience across our stores and our e-commerce business. We will have the ability to better serve customers through an understanding of their past purchases, enabling us to anticipate future wants and needs.”

Following implementation of the upgraded version, customers will be able to easily return and exchange items regardless of the channel of purchase as store associates will have a single view of cross-channel transactions.

Epicor Retail Store will give Rue21 the flexibility to offer a wide variety of promotional offers; and store associates will experience simplified at-the-register promotional processing, resulting in faster checkouts and improved productivity.

Promotion and productivity gains are big wins for us here,” said Mike Holland, senior VP and chief information officer, Rue21. “From an IT perspective, we needed a POS solution and operating system that could scale to meet the needs of new markets and our plans to grow to 1,700 stores, as well as manage multiple configurations and meet new and emerging compliance mandates. As part of our POS overhaul, we’ll be leveraging Windows Embedded POSReady 7, which will simplify both management and deployment.”

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