ROFDA deploys recall management tech to ensure product safety

BOISE, Idaho — The Retailer Owned Food Distributors & Associates, the largest cooperative of independent food wholesalers, is showing its support for product safety by endorsing the use of best-in-class recall process management technology from Recall InfoLink.

The Recall InfoLink solution has been successfully deployed at ROFDA members Affiliated Foods of Amarillo, Associated Grocers-Baton Rouge, Olean Wholesale Grocers and Associated Grocers of the South. Other members are expected to implement the system later this year.

“Our members that have implemented the Recall InfoLink system report vastly improved recall execution, which helps them protect not only the brand reputations of their retail owners and supplier partners but also, more important, the end consumer. The solution is comprehensive and easy to use, so our grocers can quickly and effectively remove potentially harmful product from the supply chain,” said Francis Cameron, president and CEO of ROFDA.

Recall InfoLink offers a patented, Web-based product recall management platform that protects brand image, reduces liability and brings value to all businesses involved in processing recalls. It improves efficiency by providing standardized messages, automated communications, inventory tracking and reports for compliance efforts.

“ROFDA, its members and their retailers are showing the dedication to shoppers and consumers by greatly enhancing their recall processes to keep them out of harm’s way. Recall InfoLink is committed to support all of ROFDA’s extended constituencies with ever-improving processes to help ensure a safe supply chain,” said Roger Hancock, president and founder of Recall InfoLink.