Rite Aid selects Planalytics for business weather intelligence

Berwyn, Pa. Planalytics announced that Rite Aid Corp. has subscribed to its Business Weather Intelligence Platform. Rite Aid is utilizing Planalytics' Consumer Insights(SM) service to analyze, quantify and manage the weather's impact on store traffic and demand for select product categories.

Planalytics' weather-driven demand forecasts identify when, where and how much weather will influence demand for specific products, enabling clients to effectively align inventories with sales opportunities in individual regions or markets.