Rite Aid expands beauty offerings

CAMP HILL, Pa. Rite Aid has announced the debut of a new c.booth derma skin care line created exclusively for Rite Aid and a new line of Rite Aid’s Pure Spring bath and body products, both capitalizing on the latest health and beauty trends. All products are now available in the more than 5,000 Rite Aid stores nationwide.

Rite Aid said the new lines are part of its strategy to increase its exclusive brand offerings as well as to continue to position Rite Aid as a first-choice beauty destination.

“Consumers are always looking for the latest trends in skin care and bath and body,” said Rite Aid senior vp Bryan Shirtliff. “At Rite Aid we’re giving them the best of the new trends and products lines they won’t find anywhere else along with the convenience of their neighborhood drugstore.” 

Seventy-six new exclusive products are being introduced in skin care and bath categories alone, including 15 products in the new c.booth line of skin care products and 61 products in the Pure Spring line of bath and body products.