Rite Aid comes to aid of allergy sufferers

Camp Hill, Pa. Rite Aid is coming to the aid of allergy sufferers, announcing that it has launched a two-month comprehensive initiative to help seasonal allergy sufferers understand and manage their reactions to allergens and survive the season.

During April and May, all Rite Aid stores will offer a free Allergy Guide that features information on how to avoid and treat allergies as well as a free Allergy Relief Plan, which offers advice on how to manage allergies inside and outside. Rite Aid created the guides in collaboration with the American Academy of Allergy, Asthma & Immunology (AAAAI), the largest professional medical specialty organization in the United States dedicated to advancing the knowledge and practice of allergy, asthma and immunology. 

"Rite Aid is committed to offering our patients the programs, resources and support to help them live healthier, happier lives," said John Learish, senior vp of marketing. "At Rite Aid, our pharmacists are able to give patients recommendations on how to alleviate their allergy symptoms and help them find the best relief possible this allergy season."