RichRelevance appoints new CFO

San Francisco, Calif. — RichRelevance, a cloud-based platform and omnichannel personalization solutions provider, has appointed Zach Koekemoer as the company’s CFO.

Koekemoer has 20 years of experience working at high-growth technology companies, having held executive positions at technology innovators including iPlay, Industrial Origami, WageWorks and @Road. In his new role, he will oversee and lead all aspects of the company’s financial operations as RichRelevance positions itself to rapidly expand across all lines of business.

The company recently added datacenters in Stockholm, Sweden, and Miami, Fla., and has another data center planned in Singapore, bringing the company’s total number of datacenters worldwide to 11. The company has also integrated the recent acquisition of Malmo, Sweden-based Avail Technologies and continues to expand its business to serve a growing list of retailers and brands across the globe.

“Zach brings an outstanding pedigree in creating value through financial insight, executive leadership and strategic intelligence," said David Selinger, CEO of RichRelevance. "He stands out as an operations-focused leader who can drive the financial maturation process — and has led organizations at every stage from funding through successful exits. He will be a tremendous asset as we move into our next phase of growth as the undisputed leader in data-driven personalization.”

Prior to joining RichRelevance, Koekemoer was CFO at iPlay, which was acquired by iWin. In addition to its own iPlay-branded game sites, it also powered game sites for Yahoo! Games, MSN Games, Orange (France Telecom), AT&T and Virgin. While at iPlay, Koekemoer oversaw the raising and completion of $22 million in venture funding, as well as the integration of six acquisitions and the sale of the company’s Interactive/Connected TV business and its operations in China.

Prior to iPlay, Koekemoer was CFO at Industrial Origami where he oversaw the analysis and reporting of the company’s financial operations, working hand-in-hand with the other members of the executive team. He also managed the company’s patent portfolio, which included 400 issued and pending applications, and relocated the company from San Francisco, Calif., to Cleveland, Ohio.

He previously served as VP of finance at WageWorks, where the company’s revenue increased to $101 million from $48 million, during his tenure. He has also held senior financial positions at @Road (acquired by Trimble Navigation) and Artisan Components (acquired by ARM Holdings).

A CPA, Koekemoer began his career at PricewaterhouseCoopers. He is a graduate of Stellenbosch University in South Africa.

“RichRelevance has cemented its position as number one by offering an incredible data architecture, consistent product innovation and, most importantly, by providing ongoing, measurable value for their world-class customer base,” said Koekemoer. “The company’s team, technology and footprints are unmatched — and growing at a record pace. I am very excited to join David and RichRelevance as we expand the financial operations and structures necessary to continue to support the organization and its clients."

RichRelevance’s clients include Walmart, Marks & Spencer and Cdiscount. Recently, the company opened its cloud-based platform to allow clients to easily merge disparate data sources and build real-time applications tailored to their specific business needs.