Retailers team with Purina for new licensed pet line

ST. LOUIS and NEW YORK CITY Kmart, Safeway, Meijer, Stop & Shop and Giant are among the retailers who have teamed with Nestle Purina to launch a new line of licensed dog and cat accessories this summer. Categories include toys, feeding accessories, beds, stain and odor products, shampoos, and pet-hair pickup tools, to be followed by collars, leashes and grooming aides.

“Many of the current pet accessory offerings are either not well-known or completely unbranded,” said Tom Blair, VP business development, North America for Nestle Purina PetCare. “We are proud that, through our licensing partners, pet owners can now turn to the trusted Purina name and the Purina Pet Gear Line for a complete pet accessory solution.”