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Retailers plan conservatively for Black Friday


New York City Retailers, for the most part, will consider it a big win if they can sell at least as well as they did last year, Leon Nicholas, director of retail insight at Management Ventures, based in Cambridge, Mass., told Marketing Daily.

"We don't expect to see as many flashy price points, as more stores have locked in already-low pricing. I don't think we'll have the assortment we've had in the past. And in many ways, Black Friday is becoming more of a cultural event about browsing than buying, with people surfing the Web for deals and ideas."

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