Retailers eye Outback for digital inspiration

Some of the best ideas regarding customer service in the digital age are coming out of the food service world with a recent example involving a new app and loyalty program from Outback Steakhouse.



Outback's new app allows customers to join a wait list and check in, receive exclusive offers that can be applied directly to a digitally received bill and choose how and when they want to pay the bill. The launch is part of Outback's larger digital commitment to improve customer convenience, choice, and control of their dining experience. The move follows a series of recent innovations that includes a new state-of-the-art website experience.



"This app is just one of several digital advancements we're launching in 2016 to elevate our guests' dining experience." said Jeff Smith, president of Outback Steakhouse.



In the coming months, Outback will give customers the ability to view their bill, customize the tip and pay from their phone so they can leave when ready. In other words, no more waiting for a server to return with a credit card receipt which means Outback can turn its tables faster and squeeze even more productivity out of its perennially busy restaurants.



This summer, retailers can find inspiration in another Outback move to simplify the loyalty experience and boost traffic at the same time. Parent company Bloomin’ Brands plans to launch the Bloomin Brands' Dine Rewards program – the company's first multi-brand loyalty program. The concept is simple: After three visits to any Bloomin' Brands restaurant, including Outback Steakhouse, Bonefish Grill, Carrabba’s Italian Grill and Fleming’s Prime Steakhouse & Wine Bar, customers will earn up to 50% off their fourth visit. This rewards program will have full functionality online and on Outback's new mobile app.