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This Is retail: Life on the front lines


The retail industry couldn’t function if it weren’t for the efforts of store managers at the front lines of running the day-to-day business, executing corporate strategies, managing people and serving customers.

In the latest installment of its “This Is Retail,” initiative, the National Retail Federation spoke to eight store leaders from top retailers to showcase what it is like to be a manager. The managers featured have more than 170 years of experience and collectively manage more than 700 employees at some of the best know retail brands. Click here to read their stories.

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