Report: Retailers re-focus on investing in physical stores
Katherine Boccaccio
8/2/2016
After what has been described as a “digital spending spree,” retailers are once again devoting CapEx to physical stores, this according to a report byWomen’s Wear Daily.
TheWWDanalysis of capital expenditure data showed that most of the major broadline retailers are once again spending on their physical stores with an emphasis on key flagship locations.
According to the report, retailers are not abandoning e-commerce or omnichannel, but rather are once again focusing efforts to make what is clearly a smaller brick-and-mortar store base more exciting and experiential.