Report: Online spending expected to be big on ‘Green Monday’

Reston, Va. Dec.14 represents the best chance for an individual day to reach $900 million in spending this season, according to comScore.

“Monday, Dec. 14 - otherwise known as Green Monday - is likely to produce our heaviest online spending total for the season and represents our best opportunity to finally surpass that elusive $900 million spending threshold,” said comScore chairman Gian Fulgoni. “The early part of this upcoming week should bring us the heaviest online spending days of the season before consumers refocus their attention on brick-and-mortar retail locations to finish up their holiday shopping."

For the holiday season-to-date, $19.9 billion has been spent online, marking a 3% increase versus the corresponding days last year, comScore reported. The most recent week saw above-average online spending growth of 4% versus year ago, as two individual days surpassed $800 million in spending, led by Dec. 10, with $852 million.

"Although this most recent week of holiday shopping did not produce the first $900 million spending day, we saw above average growth rates including a strong end to the week," said Fulgoni.