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Report: Food Lion Converts 10 Stores to Bottom Dollar

9/7/2007

Salisbury, N.C., Food Lion LLC converted 10 of its Newport News locations to Bottom Dollar Food stores, according to a report by the DailyPress.com.

Bottom Dollar stores feature wider aisles, lower shelving, and a new orange and lime-green color scheme. In addition, customers box their groceries, and fees are charged for grocery bags. A few of the stores will also offer Hispanic and Asian foods.

The conversion is part of Food Lion's re-branding efforts, which also includes transforming some of its stores to the Bloom brand.

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