Report: Best Buy to launch mobile broadband service

New York City Best Buy will launch a branded mobile broadband service on July 11, according to various news reports. The retailer will run the service, to be called Best Buy Connect, on Sprint's 4G network.

Best Buy advertised the service in newspaper circulars on Sunday, according to Engadget.com. As an added plus, subscribers to the service will receive points as part of Best Buy's RewardZone loyalty marketing program, Dow Jones reported.