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Report: Amazon to sell wine

9/11/2008

SEATTLE Amazon.com, which now sells everything from electronics to furniture, will soon add wine to its list of available items. According to reports, customers will be able to purchase wine through Amazon.com as early as this month thanks to a partnership between the retailer and the Napa Valley Vintners Association.

The Napa Valley Vintners Association represents 315 vintners in the Napa Valley, it is not yet know if each winery will have its on storefront online, or if they would all operate under a single store.

In 1999, Amazon invested $30 million in Wineshopper.com in 1999. In 2000, the company was bought by Wine.com, which operates a storefront Amazon that sells gourmet food but not wine.

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