Report: Amazon to offer private label grocery products

Seattle – Amazon.com reportedly plans to launch a line of private label grocery products. According to the Wall Street Journal, Amazon will add items such as milk, cereal, baby food and household cleaners to its Elements private label brand.



Currently, Amazon Prime members can purchase Elements baby wipes, and the retailer previously sold Elements diapers, as well. Amazon has recently applied for trademark protection for about two dozen Elements-branded products including coffee, soup, pasta, water, vitamins, dog food and razors.



Sources indicate Amazon has had discussions with private label food product manufacturers including Tree House Foods Inc. Amazon declined comment.