Report: Amazon is most trusted brand in U.S.

New York City A report released Tuesday by Millward Brown revealed that Amazon.com is the top-performing brand in the United States based on "trust" and "recommendation."

The report, entitled "Beyond Trust: Engaging Consumers in the Post-Recession World," was conducted in partnership with The Futures Co.

Scores were based on consumer responses to the questions "how trustworthy is this brand?" and "would you recommend this brand?" Amazon.com ranked first, with FedEx following at No. 2.