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Reitmans selects on-demand e-commerce solution


Woburn, Mass. Canadian specialty retailer Reitmans has selected an e-commerce platform from Demandware to help the company build, launch and manage multiple sites across several branded divisions.

Reitman operates more than 950 stores throughout Canada under several banners: Reitmans, Smart-Set, RW & CO., Penningtons 14+, Thyme Maternity, Addition-Elle 14+ and Cassis. The first e-commerce site to go live on Demandware will be that of the Reitmans division, with others to follow.

“After a thorough evaluation of e-commerce platforms, we selected Demandware because it combines a standards-based development environment that empowers our team to build and launch sites on our own, superb merchandising functionality and the operational benefits of on-demand delivery,” said Diane Randolph, VP and CIO, Reitmans. “We want to focus on e-commerce innovation and revenue growth and see no benefit to owning the infrastructure.”

Demandware provides Reitmans with a central platform for building and maintaining multiple e-commerce sites, as well as full in-house control over merchandising promotions, catalog, pricing and all other aspects of the online shopping experience to easily customize sites per region or product line. The solution also supports multiple languages, currencies and payment types, and eliminates the need to source and maintain costly IT infrastructure.

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