REI’s new mobile app offers snow reports

New York --REI has launched a news mobile app that allows users to check snow conditions at popular ski destinations.



The recently introduced iPad app offers an optimized shopping and product research experience and gives users access to a broad and inspiring product selection of the top brands in camping, backpacking, cycling, climbing, skiing, fitness and more.



In addition to a store locator tool and product availability engine for those who prefer to buy at their nearest REI, iPad users will experience product imagery with more detail than ever before with the use of pinch-and-zoom and other native functionality.



According to the company, 75% of those who buy in REI stores also visited an REI digital property as part of their research and purchase decision.

The app’s new Snow Report feature provides skiers and snowboarders with details about their favorite slopes before heading to the mountain. Designed to leverage national and international resort feeds, users identify favorite locations and choose from intuitive alerts, such as new snow, weather forecasts and snow depth. Push notifications present engaging content, while trip planning with friends is easy through the social media sharing feature, according to the company.