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Redbox names finance, marketing execs


OAKBROOK TERRACE, Ill. — Redbox, a wholly-owned subsidiary of Coinstar, has named Kiera Hynninen as its SVP marketing and Pamela Smith as its SVP finance. Hynninen will report into Anne Saunders, president of Redbox, and will oversee the company's marketing efforts, including brand growth and a continued focus on strengthening consumer relationships. Smith will report into Galen Smith, incoming CFO of Coinstar, and will be responsible for managing financial planning and analysis, budgeting, financial strategy and deal support for the Redbox line of business.

"We are proud to welcome Kiera and Pam to the Redbox marketing and finance teams and as executive leaders within our organization," said Saunders. "Their talent and experience managing some of the nation's most recognized brands will be an incredible asset as we continue to expand our offerings and establish Redbox as America's destination for entertainment."

Hynninen brings more than 20 years of experience in the fields of marketing, branding and strategy. She most recently served as executive vice president of marketing to National Geographic Channels (National Geographic Channel / Nat Geo WILD) where she managed all aspects of marketing for the company. Prior to that, she worked as the senior vice president of strategic marketing at the Weather Channel where she was responsible for all marketing related to the cable network and Hynninen also has deep experience promoting additional consumer brands including Kraft Foods and Holiday Inn. Hynninen holds a Master of Business Administration from the University of Chicago and a Bachelor of Science from the University of Richmond.

Smith brings more than 25 years of financial leadership to Redbox, with global expertise in operational areas including P&L management, strategic planning and change management. Most recently she was finance vice president, corporate planning & reporting for Sara Lee, where she was accountable for corporate financial reporting, planning and analysis, financial guidance recommendation, cash flow and corporate costs. Prior to that role she was the divisional CFO for the North America Retail segment. Prior to Sara Lee, Smith held leadership roles at Procter & Gamble and Bank of America. Smith earned a Bachelor of Science degree in Finance and Management from the University of Virginia.

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