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Red Apple chooses Teradata for database-driven business insight


Dayton, Ohio Teradata Corp., the world’s largest company solely focused on data warehousing and enterprise analytics, announced that Red Apple, a leading supermarket-convenience store chain and fuel distributor based in New York, has selected a Teradata Data Warehouse Appliance and related services to deliver integrated, enterprise-class business intelligence.

“Red Apple is taking a proactive approach to growing our business insight amid the rising complexity of data across our markets -- leveraging a Teradata data warehouse appliance with Microsoft Business Intelligence and Workflow. This will accelerate enterprise intelligence to our system users -- and has already proven its power to increase performance for us,” said Chris McCrae, chief information officer, Red Apple, whose holdings include the 36-store Gristede's Foods.

The data warehouse appliance platform will provide detailed information for business critical reporting and decision making, which includes complex analysis -- much faster and more accurately than before, according to Taeradata. The infrastructure deployment will involve consolidating data from multiple sources across the organization into one integrated, centralized data warehouse. Benefits include economic savings, near-real time access to actionable information, and smooth system scalability as Red Apple requirements for deep data visibility grow.

“Query performance in particular has dramatically improved,” McCrae said. “We’ve seen tough queries that once took much time and manual intervention -- now receiving responses in just seconds.”

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