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RadioShack selects new ad agency


FORT WORTH RadioShack announced that it has selected Butler, Shine, Stern and Partners (BSSP) as its creative advertising agency of record.

"We are excited about the addition of BSSP to our team and are confident they will provide the strategically consistent creative we are counting on to evolve our brand's positioning," said Lee Applbaum, RadioShack's chief marketing officer. "BSSP has a track record of delivering innovative solutions that break through the advertising clutter and resonate with consumers. They will be a valuable partner as we continue to develop our brand."

BSSP's scope of work will include strategic and account planning and creative development across all channels, including digital and new media. RadioShack reported total advertising expenses of $214.5 million for the fiscal year ended Dec. 31.

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