RadioShack restructures store management

FORT WORTH, Texas At the company's annual vendor conference, RadioShack introduced its new organizational structure under evp of store operations Bryan Bevin. The company said its new retail store management structure is better aligned to support the company's goals.

"This new structure enables us to intensify our focus on productivity down to a local level and enhance our customers' overall shopping experience," Bevin said. "We are now better prepared to pursue local marketing opportunities while achieving greater continuity and consistency in store execution nationwide. This area structure also supports the continued professional development of our management teams at the local level."

The retail operations in the United States are now comprised of five areas, each of which is overseen by its own area vp reporting to Bevin. Each area vp directs the activities of five regional sales directors and a dedicated support staff. Each regional sales director is responsible for an average of 10 districts. Each district manager is responsible for approximately 15 to 20 stores.