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RadioShack hold DTV info sessions


FORT WORTH, Texas RadioShack is partnering with the American Library Association to help educate the consumers nationwide about the Digital Television (DTV) Transition set to begin in all 50 states and Puerto Rico on Feb. 17, 2009, and at noon, Sept. 8, in the test market of Wilmington, N.C.

Through this partnership, RadioShack's 4,500 company stores and many of the 1,000-plus participating franchise stores will offer knowledgeable team members to 16,000 ALA public libraries to host educational sessions for library patrons. Included in these sessions will be information about why the digital television transition is occurring, the benefits digital television offers television viewers, what people need to do in order to continue receiving over-the-air television broadcasts after the conversion occurs, and how to apply for up to two $40 government coupons per household to help reduce the costs of obtaining a digital converter box. RadioShack's education outreach will also include demonstrations on how to successfully set up a digital converter box to an analog television set.

"We're excited to be partnering with the American Library Association in the ongoing effort to help educate everyone about this milestone event in television broadcasting history," said Peter Whitsett, RadioShack's evp, general merchandising manager. "Consumer education is the number-one key to ensuring a smooth digital transition. While we have focused on store training and advertising to communicate the digital transition to our customers, we want to take advantage of every opportunity to extend our reputation as the trusted neighborhood electronics advisor into the community as a whole. I can think of no better way to do this than by having our knowledgeable team members meet fact-to-face with library patrons to explain the transition and answer questions."

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