QVC promotes from within

The global leader in video and e-commerce retail announced the promotion of Mary Campbell to the position of Executive Vice President, US Commerce Platforms.

Campbell previously reported to Mike George, president and CEO of QVC, Inc. and was responsible for guiding the strategic direction of the company's TV, web, mobile, tabletand social while translating the QVC brand across all platforms to drive customer engagement and e-commerce sales.

"Mary has been a driver of our success over the past two decades and instrumental in delivering a seamless, consistent and engaging experience to QVC customers," said George. "Through her continued leadership and guidance, we'll remain at the forefront of innovation in commerce by expanding our TV programming and maintaining our leadership in e-commerce and mobile."

QVC's mobile commerce business has grown steadily year over year, currently accounting for 37 percent of U.S. e-commerce revenue in the second quarter 2014. Additionally, QVC is the third largest mobile commerce player among multi-category retailers according to the 2015 Internet Retailer Mobile 500.

Campbell joined QVC in 1991 and since has held leadership roles in merchandising, planning and commerce platforms. In her most recent role as SVP commerce platforms, Campbell led the expansion of QVC's broadcast by launching two new TV distribution channels, over-the-air and QVC Plus.

QVC Plus, which now reaches approximately 47 million homes, offers the same programming as the main QVC channel with a three-hour delay along with unique live and pre-produced programming.

Campbell was also instrumental in enhancing QVC's digital experience through the creation of the company's first social shopping community,toGather the redesign of the QVC for iPad application, and the implementation of responsive design for QVC's website.

Campbell will continue to be based at QVC's global headquarters in West Chester, Pa.