Pricing game no fun in toy category

Did Target just lower toy prices, or was that Walmart or maybe Toys“R”Us? To tell you the truth, in all the confusion with price cuts coming fast and furious, it has become impossible to keep track and somewhat irrelevant, since price match guarantees have become the order of the day. As it turns out, it was Target’s turn to declare itself the affordable toy destination, which it did last week with an announcement that it had introduced all new price cuts on what it said were some of the hottest toys this season. In addition, the company said shoppers could expect hundreds of ongoing reductions throughout the holidays, as the company pursues a strategy it hopes will neutralize Walmart’s equally aggressive strategy of announcing weekly price reductions from now until Christmas.