Price, selection and convenience

Low prices on top brands and a breadth of assortment that enables shoppers to satisfy their needs at a single location is the emphasis of Target’s marketing message this week. The company’s 20-page circular, which dropped Jan. 4 with featured prices good through Jan. 10, touts “Big brands. Small prices,” on the cover, where names such as Cottonelle, Oscar Mayer, Suave, Special K, Coca-Cola, Pampers and Tylenol are featured.Low prices on top brands and a breadth of assortment that enables shoppers to satisfy their needs at a single location is the emphasis of Target’s marketing message this week. The company’s 20-page circular, which dropped Jan. 4 with featured prices good through Jan. 10, touts “Big brands. Small prices,” on the cover, where names such as Cottonelle, Oscar Mayer, Suave, Special K, Coca-Cola, Pampers and Tylenol are featured.go

In keeping with the one-stop shop theme, Target promoted a wide range of food and consumables, pharmacy, electronics, music, new video releases, organization, domestics, home goods, apparel, performance wear, fitness gear and its credit card.

Target also took a shot at warehouse clubs on the back page with the urgency inducing, pantry loading message, “Big values. Limited time. No membership fees.” Featured products included a 12-pack of giant roll Bounty paper towels for $15, a three pack of Colgate or Crest toothpaste for $5 or a Huggies diapers for $29.99 for a 72-count to 116-count pack size.