PowerReviews launches tool to help retailers maximize SEO efforts

SAN FRANCISCO, Calif. PowerReviews, a provider of customer reviews and social marketing tools for retailers, announced that it has launched In-Line SEO, a service that focuses SEO-generated traffic onto the retailer’s product page, unifying all the retailer’s SEO efforts for maximum results.

With PowerReviews’ new In-Line SEO solution, organic search traffic is routed directly to the product page, where conversion is the highest and retailers have the most control. The solution eliminates the interim landing pages used in most review solutions today, sending search traffic straight to the most complete and relevant content, and eliminating the drop-off in traffic that typically occurs between the landing page and the product page.

"We noticed a growing number of retailers are unifying their SEO efforts around the product page," says Robert Chea, COO of PowerReviews.  "Our patent-pending ASP technology uniquely enables us to provide the In-Line SEO solution, fitting perfectly into this strategy."