Pottery Barn Kids in U.K. partnership
Pottery Barn Kids will make its debut in the United Kingdom—but not with freestanding stores.
The retailer, a division of Williams-Sonoma, will open branded Pottery Barn Kids in-store shops at John Lewis, the United Kingdom’s largest department store retailer. The shops will open this autumn at John Lewis locations in London (Oxford Street) and Stratford City, and at the company’s Peter Jones store. The Pottery Barn Kids shop-in-shop will feature an assortment of furniture and accessories for baby and nursery. Pottery Barn Kids will also launch a dedicated e-commerce website for U.K. shoppers.
“We are thrilled to bring Pottery Barn Kids into the UK retail market with a great partner like John Lewis and at the same time as we launch our UK ecommerce site,” said Jennifer Kellor, president, Pottery Barn Kids and PBteen brands. “
The Pottery Barn Kids and John Lewis partnership marks Williams-Sonoma’s second European wholesale venture with John Lewis following its launch of West Elm in 2015. The West Elm agreement has grown to include 14 West Elm U.K. locations and online.
The retailer, a division of Williams-Sonoma, will open branded Pottery Barn Kids in-store shops at John Lewis, the United Kingdom’s largest department store retailer. The shops will open this autumn at John Lewis locations in London (Oxford Street) and Stratford City, and at the company’s Peter Jones store. The Pottery Barn Kids shop-in-shop will feature an assortment of furniture and accessories for baby and nursery. Pottery Barn Kids will also launch a dedicated e-commerce website for U.K. shoppers.
“We are thrilled to bring Pottery Barn Kids into the UK retail market with a great partner like John Lewis and at the same time as we launch our UK ecommerce site,” said Jennifer Kellor, president, Pottery Barn Kids and PBteen brands. “
The Pottery Barn Kids and John Lewis partnership marks Williams-Sonoma’s second European wholesale venture with John Lewis following its launch of West Elm in 2015. The West Elm agreement has grown to include 14 West Elm U.K. locations and online.