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Point B streamlines mobile commerce platform


SEATTLE — Point B, a management consulting and venture investment firm, has partnered with BusyLife Software so it can streamline its mobile commerce platform for retailers.

Point B’s retail and consumer products practice and its mobile strategy and solutions practice have been certified on QwikCart, a mobile commerce (m-commerce) platform from BusyLife Software. Point B will help retailers integrate the QwikCart m-commerce platform into their sales strategies, creating omnichannel retailing opportunities via in-store purchasing, call centers, online orders and mobile shopping.

Additionally, Point B Capital has placed a $500,000 investment in BusyLife Software to complete a $1.13 million series seed financing round for the Denver-based startup that creates point-of-sale integrated mobile applications for retailers and restaurants using its proprietary cloud-based commerce platform. The platform is a highly scalable, enterprise-to-enterprise cloud solution that enables mobile payments on all the top smartphone and tablet devices.

“The BusyLife partnership makes perfect sense for both the management consulting and venture capital businesses within Point B Inc.,” said Point B Capital managing director Brian Armstrong. “BusyLife supports real-time client inventory, security and loyalty program integration, which is a unique offering in the space, and they have tapped into an $8 billion mobile commerce market, partnering with POS, SaaS and Service Integration Providers. They also have an excellent leadership team, including established entrepreneur Chris Poelma and a leading technology innovator, Rus Rice, along with a dedicated software team.”

BusyLife represents another Point B Capital investment in a mobile-enabled technology company that provides an innovative enterprise cloud solution / SaaS offering.

“Retailers working with Point B’s management consulting team will benefit greatly from this partnership, as they will have access to an indispensable sales channel, proven to reach new demographics and deliver new consumers and sales,” added BusyLife Software’s CEO Chris Poelma. “The QwikCart mobile commerce platform integrates seamlessly with retailers’ existing sales venues, including e-commerce and brick-and-mortar stores, allowing them to expand their reach and become dynamic, modern, omnichannel businesses.”

QwikCart is a brand-customizable native code application for mobile devices that allows retailers to reach consumers in new ways, interacting directly and personally with them on their mobile devices. QwikCart facilitates consumer engagement, satisfaction and loyalty, while providing retailers business intelligence, brand customization and a competitive edge.

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