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Playboy Enterprises Opens Overseas Boutiques


New York City, Hong Kong and Kuala Lumpur will both have freestanding Playboy Concept Boutiques by the end of this year. These will be the fourth and fifth locations for the concept, selling full collections of Playboy fashion and accessories.

The openings will leverage Playboy’s expansion at retail in specialty stores and department stores in the United States, Asia and Europe. Among the stores currently carrying Playboy items are Henri Bendel in New York, Selfridges in London, Colette in Paris and Seibu in Hong Kong.

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