Piperlime named newest retail sponsor of 'Project Runway'

SAN FRANCISCO Gap Inc. announced that its subsidiary Piperlime is the newest retail sponsor of Lifetime’s Project Runway for season 8.

“Project Runway captures the heart of fashion lovers everywhere. We cheer on the contestants, watch the celebrity judges and are inspired by the styles,” said Jennifer Gosselin, general manager of Piperlime.  “Piperlime is excited to be part of this celebration of creativity.”

Gap Inc. said that Piperlime's sponsorship of the show includes a redesign of the series' "Accessories Wall" and the availability of items featured on the show at piperlime.com.

The new season of Project Runway debuts on Thursday, July 29th at 9pm ET/PT on Lifetime.