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In the Pink at Target

9/30/2005

Minneapolis, In honor of October’s designation as Breast Cancer Awareness Month, Target will unveil, for the second consecutive year, an exclusive line of pink-themed products. The collection includes everything from polo shirts and cashmere flip-flops to a game set and photo frame key chain. All 100% of the net profits will benefit The Breast Cancer Research Foundation, which was founded in 1993 by Evelyn H. Lauder.

The pink product collection will also be available online and in stores from Oct. 1 through Oct. 31. Prices range from $1 to $30.

“We know that breast cancer research continues to be a top priority for our guests based on the overwhelming contribution last year,” said Laysha Ward, VP of community relations, Target.

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